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Lessons Learned in Experiential Marketing: Primary ITO

We know many of you may be thinking, “these experiential marketing ideas sound good in the planning stages but they seem to take a lot of work getting them across the line — is it really worth it?” It is always helpful to learn form others who have tried new things and been there, done that. This week we hear from Eve Williams, Sector Lead - Marketing at Primary ITO to hear how their GIANT BURGER experiential marketing campaign satisfied their need to to amplify their brand a...

Experiential Marketing: Who and How?

“How are you amplifying your brand or messaging beyond the event?”"Last week Chelsea shared that experiential marketing is essentially amplifying your brand at events like conferences, expos, and personal events. With the South Island Field Days happening at the end of March and Central District Fieldays coming up, we scouted out companies who are using experiential marketing well and how they went about it! Who: PrimaryITO at South Island Field Days ...

Experiential Marketing: In A Nutshell

"When we understand what matters to people ... we can be what matters to them." — Momentum Worldwide, agency behind Facebook IQ Live I’ve been on trade stands selling things since I was 10 (don’t worry my Mum did pay me!) and the most successful stands are always the ones where audience interaction occurred without me having to directly ‘sell’ something. This is experiential marketing in a nutshell.  Last month we took a deep dive into the world of Events + Social Media. You m...

Three Easy {Event + Social Media} Mistakes and How We Can Help

In our last post, the CEDA team shared the importance of trying new things and pivoting if they don’t work as well as we imagined. We 100% agree. We’ve also learned a couple things in our experience and are here to help you so you can avoid the future pivot by learning from our mistakes. The three mistakes a social media manager can make and how we can help...

Events + Social Media Superstars: CEDA

Every month we bring in a guest author to discuss our social media theme of the month and when it came to Events + Social Media, we knew exactly who we wanted, the Central Economic Development Agency (CEDA) team....

Before, During & After: {Your Event + Social Media}

The GRM team is neck deep into social media and events this week — one of our busiest event weeks of the year. We are managing social media accounts, hosting events of our own, and even coaching an event manager. We are fronting events and behind the scenes. We are starting early and ending late and we are not mad about it!Through all of this, we are regularly reminded of this fact — social media is a strategic multipurpose tool in your events tool belt. While it is not the ONLY one,...

Events + Social Media

Want in on a little pre-Grass-Roots-Media secret? Before Grass Roots Media blossomed into a beautiful little social media consultancy — I wanted to create a mobile, rentable event on wheels. I have a long history with events and I am not going to lie. I thrive in the multi-tasking, anticipation, atmosphere creating, community building, problem solving goodness and all of the other craziness that events bring. In other words?Events {and social media} are my jam....

Kondo Your Content Calendar

Does your social media account spark joy back to your business? At the beginning of the year, unnamed members of our team {*cough*Trista+Anna} totally got behind the latest tidying up craze. Our sock drawers are still beautiful. We 100% believe this applies to your social media accounts. A little bit of prep and organisation can go a loooong way. As Chelsea shared about the life changing magic of a content calendar a couple weeks ago, “Why? Like Marie Kondo’s crazy tidying up techniques, we...

Content Calendars 101 with Emma Rowe

With an increased interest in social media content calendars, this month we chased down a local GRM favourite, Emma Rowe from FMG. Emma is the Communications and Social Media specialist for FMG managing their key channels alongside the rural wellbeing programme, Farmstrong.Here’s what she has to say about the value of planning and content strategy in her role — take it away, Emma!...

There's Not A RIGHT Way to Make a Content Calendar

A content calendar doesn’t have to be fancy. Anyone can make one. You don’t need to share it with anyone else and it can be written on paper or done digitally. Like Chelsea shared last week, we repeatedly discussed the topic of content calendars with our goal setting clients last month. So many of them expressed frustration at the thought of having to generate content regularly. They faced one of two problems:Only posting when inspired/remembered = inconsistent posting. Regularly postin...

The Life Changing Magic of Content Calendars

Can you hear the GRM team’s mental gears shifting like crazy? No? I’m surprised. They are going nuts over here.Here’s why. Last month you heard us talking about the value of setting social media goals and aligning them with your business goals. We even offered to meet with you to make this task a reality. In the end, many of those consultations left us inspired and we were honoured to help....

When Wakeboarding and Social Media Collide

“ohhhhh that’s so much easier!”...

Our Honest Goal Setting Confessions

Confession: Tackling goal setting is a daunting task. I don’t mind the short term goals but I find it super hard to plan more than 12 months ahead, yet here I am being challenged to plan five years ahead!  I need help.  Luckily for me, I have a bunch of people around me who can point me in the right direction and cheer me on. I work to do the same for my team and I want to be that person for you and your social media.  Since we are not currently discussing this over a cup of cof...

Top Tip: Hacking Blue Light

Recently one of our GRM team members had a consultation with a local optometrists Eyes on Broadway, they recommended some great strategies to reduce blue light stimulation. Working on computers and phones, often at all times of the day and night, this is something that really intrigued us.The use of technological devices has increased tenfold in the past few years. More than ever before your eyes are exposed to a far greater amount of blue light. During the daytime blue light helps to boost mood...

Peek into GRM Keywords and SEO

Thanks for joining us for a full month of SEO goodness! Chelsea shared why SEO is important for your social media strategy. We shared easy steps towards better SEO. Finally, we heard from our SEO fave - Bec who gave us allllll the tips. We just wanted to take some time to share how the Grass Roots Media (GRM) team intentionally writes website copy and SEO. When we first wrote the copy for the GRM website, we asked ourselves, “What would our ideal client be typing into their Google search pag...

Taking Five with SEO Expert Bec Nicholson

This month the GRM team is taking a closer look at SEO and social media. We have learned why it is valuable to understand SEO for your social media strategy, shared a couple of tips to make SEO easy, and today we get to hear from an expert who is outstanding in her field, easy to understand, and eager to share what she knows....

SEO what? SEO Easy

We believe SEO is an important piece of the social media puzzle within the New Zealand agriculture industry (and for you.). Your success is our success as we are one step closer to a stronger industry and high-fives all around for THAT!This is why we are sharing the following information even though - SEO is not our forte. #confession. However, social media IS our strength and we believe it is important for your social media success and here’s the Boss Lady explaining why.So here are 5 quick t...

Boss Lady Speaks: Sexy SEO

Let’s be honest, SEO isn't sexy. In fact, its often pushed to the bottom of a dusty to-do list never to see the light of day. #beentheredonethat Reality check - if you’re not found on the first page in a list of search results, then who really are you? Answer: Just another try hard in the cybersphere. Harsh? Yes. #sorrynotsorry but unfortunately for most, it’s the reality. Okay, now that I have your back up, I hope you listen up. This blog is the first of four making it SEO what? SEO ea...

GRM Connects, Curates, & Communicates

The GRM Team has your back. We are ready to jump in and save your social media day when it comes to your social media frustrations....

The Scoop from Appleby Farms

At Appleby Farms, local isn’t just a place, it’s a philosophy - a philosophy almost as sweet as their delicious line of ice cream products! The GRM team can’t help but connect with the irresistible content their team produces and asked them to give us the scoop on how they use the Three C’s of Social Media.Take it away Appleby Farms!...

Declutter your Digital Desktop

Clean out your inbox - you know you are a digital hoarder when you have 1,214 unread emails. Set time aside each day, and tackle your inbox. It might be once every hour, or at the start of your day.Get rid of duplicate files - not only is digital clutter stressful, it also takes up unnecessary storage.  Delete your duplicate files - you will feel so much better for it. Have a system - if you haven't already, set up a filing system and rename any folders called 'New Folder'. This will s...

Boss Lady Speaks: The 3 C’s of Engagement

Often we talk with our clients about having a varied content strategy. One which puts the ‘social’ back into social media. Alongside our 4:1:1 strategy, we also use the ‘3 C’s’ concept as the foundation for all social media engagement plans. Have a crack at guessing what these are…and as much as we wish it were true, it is not cheese, crackers and Chardonnay!I’m sure those who’ve been to one of my seminars are familiar with this concept. This will be a great refresher a...

😴 Snoozing Keywords on Facebook 😴

Keyword Snooze is here! Got a few episodes behind on your favourite show? Sick of copy and paste type posts? Too soon for Christmas? Then we have the fix for you! (Well hopefully sometime in the near future!) It is now (almost) possible to snooze keywords from your newsfeed for 30 days. At the moment this function is still a little clunky and there appears to be a long way to go to refine the process. However, it is going to be a great way to help clean up your news feed, and make sure that you...

Taking five with Dean Williamson

GRM recently had the opportunity to sit with Dean Williamson, local superstar, #agvocate, and respected mentor for members of our team and NZ agri-sector....

Marketers + Farmers

There is something special about a panel who gets up to speak in front of a room full of people and answer’s questions thrown at them on the spot. Honest opinions often rise to the surface and thoughtful, memorable discussion ensues. This was certainly the case with the Farmer Panel at the Marketing to the Rural Sector conference in Auckland....