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High Five: Vicky from ER Imaging Photography

The Grass Roots Media team has not always loved photography and social media.In fact, during the latest Grass Roots Media rebrand, we had many frustrating goes at capturing and choosing images that told our story in a cohesive manner. We were tearing our hair out. We didn’t know what we were looking for in each image from a colour tone and story telling perspective. We were ready to learn and we needed an expert — if we found one who understood and loved the rural world, even better.&nbs...

Eight Social Media Imagery Tools and Resources

You would be impressed by the amount of time the Grass Roots Media team spends finding or creating JUST the right image for our clients. We also field plenty of questions as we coach other clients through the development of their own content: “What stock images can I legally use?” “What size of photo should you use for Facebook cover photo?” “Where do I go for strong stock imagery?” All good questions. Rather than re-create the wheel, we worked to find our top resources to answer ...

5 Top Tips for Social Media Photography

The calendar has flipped and the Grass Roots Media team is practically dancing into this month as we’re talking all things imagery and social media. Believe me. With two photographers on the team and a content chick who refuses to post to social media without an image or video — we.are.here. for this month! Imagery can come in any form. A handy infographic, a stylised Canva piece, a photo from your own photo library or even outsourced stock images. All of the above are essential tools...

With A Little {Content} Help From My Friends

You could probably do it all. We believe in the ability of most of our social media clients ability to do it all, and do it well....

High Five: Pip at @whats_for_smoko

The GRM team is always keeping our eye out for people and businesses in the rural sector who are using social media well. This month we wanted to celebrate Philippa from @whats_for_Smoko for her captivating and authentic Instagram account.If you don’t follow her, we encourage you to head over there as soon as you are finished reading this post. We are pleased to share that she is just as lovely as she seems in her online presence. Here are five rapid fire questions for our new friend and ...

10 Questions to Ask When You Don't Know What To Write

“I have a lot of great photos of the farm on my phone but what do I say? What do I write about? I feel like I am so boring!” This was a question I heard more than once at a recent rural women’s event. I just wanted to put my hands on their shoulders and say, “You have a story that people want to hear! Share it m’friend!” I get it. It’s easy to think that other people don’t care what we have to say. That being said, you would be surprised how curious people are about what you do...

Social Media Chatter: Need A Break?

Imagine being able to write your content, click publish and not think about your social media accounts until the next week when you sit down to do the same? It can be hard to keep on top of the comments, worry about the right things to say, and write on other pages. You just want to get busy doing the job your are good at in the first place, right? Grass Roots Media was founded because Chelsea saw an opportunity for the Primary Industries to communicate more effectively if the people had the t...

High Five: TracMap Chats Back on Social Media

We always keep our eyes peeled for companies doing social media well and this month, we were drawn to an organisation who utilise Community Management and to their advantage....

Social Media Engagement: It's a Party

To do social media engagement well - it’s helpful to think about it as one GIANT party. A party where every room is a different social media networking site. This party is currently one of the most popular places to be in the world. Over 3.2 billion people (42% of the population) are currently attending — in other words, it’s hoppin’....

Social Media Video: What GRM Can Do For You

As we wrap up another month focused on Video + You, we hope you enter into September with a stronger understanding of this invaluable tool for your social strategy. Are you still feeling a little uncertain and wishing you had someone on your team who could offer a little direction? Pick me! Pick Me! (or rather Pick Us!) ...

INTERVIEW: Using video for story-telling

Boss Lady chatted with two of our favourite GRM family members, Lucy McPherson from Foundation for Arable Research (FAR) and Dean Williamson from GlobalHQ, about how they use video for story-telling.These three could talk for AGES on this topic, but we managed to get them to squeeze their yarn into 22 minutes. So grab a cuppa, pen and notepad for this interview as they discuss everything from why they use video, to how they use analytics to determine their next move and if they prefer Boris John...

5 Ways to Use Video In Your Social Media Strategy

Implementing varied video content into our social media strategy sounds like a great idea….until we run out of ideas. We know video is important, but it’s easy to get into a content rut and create the same kind of video that you have always created.We double-dog-dare you to try three of the following ideas within the next month. We will do the same....

Vlog: Video 101 with Boss Lady

This month it would be remiss of us if we didn’t attempt to talk about why you should use video in a vlog right? Boss Lady shares some key information is her vlog around why video is effective, what different kinds of videos there are, how to plan a video (hint we’ve shared five steps below) and if Live or edited videos are better....

High Five: MPI's Take on Hugging Your {Social Media} Haters

Some of our favourite social media accounts to follow are the clever folks behind the Ministry for Primary Industry handles. It is evident they work hard to build rapport, educate thoroughly, communicate effectively. They do it all with a healthy dose of humour - in the right places. With this in mind, we reached out to ask how they cope with cantankerous comments, frustrated followers, mean messages, and prickly people....

Crisis Management 101

Last week Chelsea addressed why having a plan is so important and defined what actually constitutes a crisis. This week we will take a closer look at how you can be prepared for when a problem or a crisis crops up....

2019 KPMG Agribusiness Agenda Review

One of our favourite times of year is when the KMPG Agribusiness Agenda is released. It didn’t disappoint. Our Community Chatter Anna, saw a fellow fan geeking out over it online and reached out to have a bit of a chat. Siobhan O'Malley is a former sharemilker, aspiring farm owner and agribusiness enthusiast, her family recently sold the herd and shifted to Tasman to start a new venture in hops and another start up in the fibre sector. She loves keeping her finger on the pulse of all thin...

Your Social Media Crisis Communications Plan

What is something you know you probably need but you don’t really want it? No, its not your green vegetables or a gym membership.Although true, there are plenty of correct answers to this question - but our title does give away what we are talking about today. Social media crisis communications plans....

GRM Half-Yearly Review and Free Downloadables

It is half-way through 2019 and as we prep for the next six months, we are reflecting on everything we have brought to you in the last year. Talk about a walk down memory lane. In addition to social media strategy and content development for our existing clients, it was our goal to help you up your social media game. Every month we put together the following based on the above topics: 4 educational blogsRelevant tips on our social accountsMonday Night FB Live VideosA DIY downloadable (They ar...

What is the Future of Facebook Advertising in 2019 and Beyond?

Have you ever wanted to sit down with a digital marketer and just ask a couple questions to help you understand how you should advertise?We know the feeling. We hope we can be a resource for you but even our team has a couple questions about lead generation and social media advertising every now and then. So we call our friend, Roz. Roz Ryan is a talented Digital Marketer with many years experience helping businesses connect with their customers online. She has a particular passion for Soci...

Facebook Messenger Ads: Real Life Examples

Not only did Roz Ryan (OMG Marketing Group) drop some epic nuggets about Facebook Messenger ads for us last week - she also took some time to share examples of how we can use it in our every day business....

Do you need Facebook Business Manager?

Pixels. Ads. Business Manager. More than just words on a page. More than just industry jargon. The Grass Roots Media team want to give these to you as tools YOU can use. We have been throwing around these terms all month long with the goal of reducing your fear, increasing your understanding and familiarising you with the benefits of these tools. However, we are not just here to tell you what to do, we are also here to help. One of our favourite things to do is to “teach you to fish” so we ...

Your Social Media and Funnel Partnership

First of all — this is NOT the funnel most of you are thinking about. {lookin’ at you NZ Young Farmers and Alumni who all have one too many 21st on your mind!} No, we are talking about the digital marketing funnel - one that consists of a number of steps prospective clients go through to become aware of your brand and then become your customer. Think of it this way, a funnel is like your drafting gate. Sheep come in one end and go one of three ways at the end. A potential customer land...

Facebook Business Manager: Good, Bad and Necessary

Facebook. Everybody knows it, and—despite some not-too-great press as of late—everyone still uses it. Some see it as a necessary evil. Some see it as the end-all be-all of social media marketing. At the end of the day, Facebook is the OG social media platform, and the company has invested heavily in tools that allow marketers of all shapes and sizes to reach their ideal audiences. But getting up and running on Facebook Business Manager can be confusing and a bit overwhelming. And th...

How to Get Started (or re-started) with Business Manager

I am not going to lie - I am not an expert in Facebook Business Manager. Whew. What a relief now that THAT is out there. We thought it would be interesting to share from this perspective, as I understand your frustration, concerns and feel your business manager pain. In all honesty, I used Business Manager on the daily a couple years ago but on our team, my role is “Content Chick”. In other words, I spend most of my time developing content calendars and writing content on our Agora Pulse p...

What's the point of Facebook Business Manager?!

Business Manager - what is it? Is it Boss Lady running Grass Roots Media? Well yes….but not in the context we’re referring too. Business Manager is a powerful management tool created by Facebook to help administrators of business Facebook pages, and now Instagram accounts, access all their marketing tools in one place. Scared? Don’t be. It’s actually a really easy tool to setup and use because you determine how much of it you want and need to use. Therefore, you don’t need to wor...