Social Trends 2024
April 11, 2024
Psst. Want to know the secret to smashing your socials in 2024?
Long-form video. Well, that’s just one of the secrets. We’ve sleuthed the internet and our collective brain power to pull together a wrap of all things social media so far this year into one, nice tidy little (big) post.It’s been a big few months in the social media la...
Our guide to landing the joke every time: a.k.a knowing your audience.
September 5, 2023
Ever told a cracking story to a group of people and it just fell….. well, on its face?That’s because you didn’t know your audience (or it was a terrible story, let's be honest).You’ll hear us harp on about your audience in the social media sphere A LOT. That’s beca...
Top Tips for Social Media Event Coverage
November 22, 2022
Originally published June 2016, updated November 2022.
We’ve been inspired by the upcoming National Fieldays to share our best tips for covering events.
Firstly, live event coverage is easy content, and secondly, it can give your audience a behind the scenes look at your b...
Do I need to pay for people to see my posts?
October 13, 2022
Originally posted May 13, 2020, updated October 13 2022.
With marketing budgets being constantly under the microscope, we know many of you are re-evaluating business spend and wondering if you should be investing money into your social media advertising or simply working har...
Here’s how we help clients regain control of their narrative
August 13, 2022
As a content creator you need to wear many hats and internally channel many personalities. It takes a special kind of human to be able to change these hats often - something our social media and community manager’s have mastered the art of. So for us, it’s no surprise we...
How to Freshen Up Your Instagram During A Lockdown
October 20, 2021
For some people, Instagram imagery and grid layout comes easy - we love those people and we love their work - but we are not talking to those people today.
We are talking to YOU.
We are talking to those of you who feel uncertain about sharing your own images, struggle to g...
7 Content ideas when working from home
September 8, 2021
Are you in lockdown or needing to work remotely? We understand that during this time there are a tonne of business challenges that marketers have to deal with. But with a little clever thinking this time can also provide you with a great opportunity to create some compe...
Sustainability - is it really more than just a word?
August 3, 2021
Sustainability is an encompassing concept that is becoming increasingly more so a ‘way of life,’ or at least one that many try to achieve in varying capacities. Within our Food & Fibre sector, the word sustainability can cause murmurs and shuffling of feet, scratchi...
Why do I need to use hashtags on LinkedIn?
August 26, 2020
As the GRM Community Manager, I’ve been spending some time digging into LinkedIn and what will help our small businesses thrive. I was struggling to build communities on behalf of our clients and did some exploring to find the best ways to boost engagement and how to inter...
How do I write captivating Instagram captions?
August 26, 2020
How do I write an engaging Instagram caption? What should our tone be? How do I even get started?
One of the questions we’re often asked here at Grass Roots Media is how our clients can create more compelling Instagram content.
Critical to your business being a ‘hit’ ...
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