Using Social Media For Business #LawyerSpecial
LinkedIn has always been the go-to social platform for business professionals of any kind. But lawyers have noticed the benefits of other social platforms and are starting to branch out. According to MyCase, 73% of lawyers have a personal presence on LinkedIn, 27% use Facebook for professional purposes, and 23% use Twitter for professional purposes.
One of the ways it is being used is in form of advertising a blog. 26% of law firms maintained a legal blog in 2016, up from 22% the year before.
Another is to talk around trending hashtags in the profession, i.e. #LegalTech.
Word of mouth marketing, utilising the endorsements function and getting past employers/employees/clients to share their stories and support.
Curating, sharing and creating discussion around current topics and news stories.
Being used as a reference checker around past cases and conversations.
So how can this cross over into the agriculture realm you ask? Well the answer is, almost exactly in the same ways!
Use appropriate hashtags (#431am for example), write, read and share blogs (see the Grass Roots Media LinkedIn page for industry examples), endorse your connections, create discussion on shared news articles and make sure to do your homework on potential employees and employers!
IoT
This acronym has been bugging me for months. 'Internet of Things', I mean what does that even mean?
I've finally asked Dr Google for an explanation around this unusual terminology. In turn, Forbes has told me:
"Simply put, this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other). This includes everything from cellphones, coffee makers, washing machines, headphones, lamps, wearable devices and almost anything else you can think of. This also applies to components of machines, for example a jet engine of an airplane or the drill of an oil rig. As I mentioned, if it has an on and off switch then chances are it can be a part of the IoT. The analyst firm Gartner says that by 2020 there will be over 26 billion connected devices... That's a lot of connections (some even estimate this number to be much higher, over 100 billion). The IoT is a giant network of connected "things" (which also includes people). The relationship will be between people-people, people-things, and things-things."
Clear as mud? Yep, me too. None the wiser! Let me know if you have a clearer idea of this and why it's important...
What's new on social media? - AGWOMEN!
Have you noticed the AgWomen Global project? It was launched a couple of weeks ago and sets out to showcase 365 women in and around the primary industries in New Zealand and abroad.
No matter your level of contribution, it's been launched with the premise that no longer this theory of 'tall poppy syndrome' is a negative one, rather creates an opportunity to celebrate success and share the stories of those women who help to shape our Industry.
A Pledge Me campaign has also been set up to turn 365 women, into a book!
"We have created an Instagram account (@agwomen), a Facebook page (AgWomen Global) and are currently building a website (www.agwomenglobal.com) to share the stories of these fabulous women. Each day we will publish a new inspirational story, which we encourage you all to share. In March 2018 we will produce an AgWomen Global coffee table book, which will showcase each women's story, with 12 stories, as chosen by our crowd, extended to feature across two pages within our book. We are also going to include a 'Thank You' page, where every Pledger will be thanked for their help in making this project a success."
Chanelle O’Sullivan is Grass Roots Media's Social Media Specialist. She originally studied agriculture, before moving south onto a Station, followed by a stint dairy farming. After three years vet nursing, she is now a Mum to two kids and creator of Farming Mums NZ and ‘Just a Farmers Wife’ while also working part-time for the NZ Landcare Trust and Grass Roots Media.
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