Your #agvocates
What's an Agvocate, you ask?
Agvocate /'agveket/ (noun) - A person who publicly supports the agriculture industry.
As a team we lean into our rural roots to create and manage social media communications and campaigns for the Food and Fibre sector. We don't take our team #agvocate titles lightly. We're proud of our agriculture backgrounds and advocating for the industry we love.
Get to know us below or jump on over to our Instagram, where you can see more of our day to day work in action!
Proud winners of the "Emerging Business" category of the NZI Rural Women Business Awards 2020
"The Grass Roots Media team is passionate about digital communications and recognises how important it is to be nimble in creating each client’s social media strategy to reflect their business."
- Rural Women New Zealand
Social Alchemist
As the new owner of Grass Roots Media, Amber is no stranger to jumping into the deep end (sometimes literally, thanks to life on a dairy and beef farm!). Coming from the fashion industry she has traded high heels for red bands, and lives just south of Auckland with her husband and two boys—juggling family, farming, and a passion for the primary sector.
A fierce #agvocate, Amber wears many hats - Chair of DairyNZ’s Dairy Environment Leaders, Farmstrong Ambassador, AWDT Escalator graduate, and a finalist for the 2024 Dairy Woman of the Year (no pressure, right?). She’s also a Kellogg’s Rural Leadership graduate, past NZDIA National Executive Chair, and once took out the NZDIA Share Farmer of the Year for Auckland/Hauraki with her husband Fraser—because teamwork makes the dream work!
No stranger to the world of food and fibre social media, Amber has been behind the scenes at Grass Roots Media before, so she knows exactly what it takes to tell the stories that matter and drive real results. Whether you need fresh ideas, strategic direction, or just someone who "gets" the industry—she’s your go-to. Get in touch and let’s make some magic happen!
Email - amber@grassrootsmedia.co.nz
Facebook - Grass Roots Media NZ
Instagram - @grassroots_media
LinkedIn - Amber Carpenter
Amber Carpenter
Social Sorceress
Cheyenne is a country girl through and through. She grew up on her grandparent's sheep and beef farm, which made studying a science degree at Lincoln University a no-brainer. Since then, her career has seen her take on a variety of roles in the primary sector before landing her in the world of digital marketing and journalism.
After stumbling across a job advertisement for a junior reporter eight years ago, Cheyenne discovered her passion for storytelling which has taken her all around the country (and abroad!) and landed her the Alltech Young Leaders in journalism award in 2016. She writes for several rural and equestrian publications.
In 2017 she tied the knot with her husband Ken, who is in the Defence Force. They have two daughters, Mackenzie and Lily (who are horse lovers just like mum!) Like a boomerang, Cheyenne has come back to GRM after a stint away. Outside of writing and GRM, she is an avid reader, horse rider and baker.
Email - cheyenne@grassrootsmedia.co.nz
LinkedIn - Cheyenne Nicholson
Cheyenne Nicholson
